For E. & J. Gallo and the Lolli Wines brand, Posh & Luxe designed and produced an immersive experiential brand activation centered around visual storytelling, guest engagement, and premium hospitality design.
The activation featured a custom-fabricated WOW entry installation, interactive photo moment, and a fully custom-built branded drink cart that served as a focal point within the environment. Branded vinyl applications, signage, and integrated fabrication details created a cohesive experiential space that reinforced the Lolli Wines identity throughout the guest journey.
Posh & Luxe managed experiential event production, fabrication, installation, and on-site execution across multiple event days, including a second-month activation that maintained consistency in presentation, audience engagement, and on-site brand visibility.
